COMPANY PROFILE

Hudson Howells is a strategic management consulting firm based in South Australia. Its major focus is providing specialist assistance to government and corporate clients in five core service areas:

  • Strategic Planning and Business Planning
  • Economic and Industry Development
  • Marketing Planning and Market Research
  • Export Market Development
  • Customer Relationship Management

The specific expertise offered in these core areas includes:

Strategic Planning and Business Planning

  • Corporate and business strategy development
  • Business case development
  • Operations strategy development
  • Financial planning
  • Feasibility studies
  • Cost-benefit analysis

Economic and Industry Development

  • State and regional economic planning and development
  • Investment attraction
  • Economic research and analysis
  • Industry studies and trend analysis

Marketing Planning and Market Research

  • Marketing strategy development
  • Brand strategy development, including brand image and positioning
  • Product strategy development
  • Pricing strategy development
  • Sales and distribution strategy development
  • Communications strategy development
  • Market segmentation strategy development
  • Consumer research – qualitative and quantitative
  • Industry research

 

 

COMPANY PROFILE cont'd

Export Market Development

  • Export marketing strategy development
  • Export market identification and prioritisation
  • Export market research
  • Supply chain analysis and strategy development
  • Identification of export market agents/distributors/buyers

Customer Relationship Management

  • Proof of concept
  • Needs analysis and business case development
  • BPR – new customer focused processes and continuous improvement
  • Management of customer information
  • Analysis and design of customer interaction channels
  • Development of customer relationship building strategies
  • Selection of appropriate technologies

Geographic Coverage

Hudson Howells operates throughout the Asia-Pacific region with extensive ‘in-country’ experience and associates in the following countries:

  • Australia
  • China
  • Malaysia
  • Singapore
  • Indonesia
  • Hong Kong
  • Taiwan
  • Japan
  • Vietnam
  • Thailand
  • Korea
  • New Zealand

Professional Associations

  • Member of the Institute of Management Consultants
  • Member of the Australian Business Economists
  • Member of the National Institute of Accountants
  • Member of the Australian Market and Social Research Society
  • Member of the Australian Institute of Banking and Finance